So a few months ago, I wrote a post about things that bug me. All of the things I covered were about people, and in thinking about it there are a lot of things businesses do that really bug me too.
Off the Hook – the telephone calls that I get with a recorded sales pitch or worse yet, dead air. I can’t interact with a recording, and you are wasting my time and tying up my phone line. All you are doing is annoying me, and your phone number is going to wind up on my blocked list.
1-800-WHAT? – using an 800 number with a catchy phrase is a great idea to promote your business, but please put the actual phone number with it in all your ads. Many cell phone key pads don’t correspond to a land line key pad, and I can’t remember what letter goes with what number. And searching for the matching letter on the key pad gets frustrating.
Just Chill – cold calls. I’m sorry, but I won’t buy anything from a cold call solicitation. If I’m in need of your product or service, I’m going to first go to the BNI members I know to see if they know you. If I can’t find you through them, I’ll go to Angie’s List or another reputable source to find you. I don’t know you and I don’t want you calling me to try to sell me something. If you do, you can expect “No thanks, have a nice day” and be disconnected. I don’t have time to listen to your pitch and again, you’re tying up MY phone line!
Superstars – videos on your website. Yes, videos are a hot new thing, and they are great for showing a product demonstration. If I’m going to your website I’m already interested in your product or service and I’m looking for more information. A short demo video, which is just a couple of minutes long, of your product or service is great, but if I want pricing information or other details, I don’t want to have to watch a 14 minute “sales pitch” video to get the information I’m looking for. If I can’t find what I’m looking for quickly and easily, I’ll find another company that does what you do.
The Pretender – calling me up pretending to be “the copier servicing company” when I don’t own a copier. Like I don’t know who services my business equipment? Or telling me I’ve “won a deluxe vacation package”. Don’t bother, I know better.
Just the Fax – spam on my fax machine. You’re wasting my paper and ink with your ads, please stop! If I was interested in your product or service I’d find you. I’m not interested in your health insurance plans, vacations, or junk removal. And having to call you to get my number removed is a big waste of my time, it usually results in a sales pitch.
Get the Message – text messages telling me I’ve won a gift card, or some other item. But when I go to claim my “free” item there’s always a fee involved or some purchase is necessary. “Free” means without charge or obligation. If you are going to give a “free” gift card, it should be truly free. Again, you’re going on my blocked list.
Climbing the Tree – yes voice mail is commonplace nowadays, and when I call I don’t always expect you to be able to answer the phone. If you have a multi-person office with extensions, please have your phone tree give the names and extension numbers or an option up front to get connected to an operator. Phone trees that ask to put in the associates name are frustrating, especially if I’m calling from a cell phone where the key pad doesn’t have letters, or I don’t know how to correctly spell their name.
Lost in Space – websites that are difficult to navigate. Your website is a reflection of your business, and visitors to your website should be able to quickly and easily find the information they are looking for, and it should be easy to navigate from page to page. Especially if you have an on line store, a button to “Continue Shopping” that takes you back to the item you were on.
These are just a few things that businesses do regularly that bug me. What bugs you?